This move will solve their stadium issues that have dogged the franchises for years as they will share the Rams' new stadium currently being constructed, but will they be able to cultivate a fanbase?
ESPN's Seth Wickersham put this move pretty well here:
It was sad and dire and unprecedented in Roger Goodell's decade as commissioner: An owner unwillingly moving a team to a city that doesn't seem to want it, sharing a stadium with an owner, Stan Kroenke, who doesn't want to split it, witnessed and engineered by a group of owners whose sympathy only goes so far.If you think that this move did not make much sense, you would be right. At least with the Rams a year ago, they were moving to a city in which they had much history and a city where fans of that team existed. While I cannot say this definitively, from what I've heard there just isn't that much of a contingent eagerly awaiting the Chargers in the Los Angeles area. Not only that, the Rams were able to get a year head start on planting the seed and building their fanbase so the Chargers will only have to further play catchup. And then, you have to factor in that the Chargers will be spending the interim until that Inglewood stadium is constructed playing in a 30,000 seat soccer stadium that currently houses the LA Galaxy of the MLS. Granted, the Rose Bowl was not willing to play ball with the idea of having an NFL team share the stadium with the UCLA Bruins and considering the state of the Coliseum turf late in the season, putting another team there probably wasn't a great idea either, but even then, it's a crazy small for an NFL franchise.
Owner Dean Spanos clearly feels like he ran out of options in San Diego, he even said as much in his letter to the fans. Yes, stadium negotiations went nowhere and the last stadium ballot measure went down big league, only garnering 43% in yes votes, which obviously came after the team tried to move last offseason as part of a deal with the Raiders. But Spanos didn't really appear to be willing to open up his wallet to help fund a new stadium, and he wasn't able to make anything work even after the league announced it was kicking in $300 million to the cause. Considering he has to fork up $550 million just to make this move, one stops buying the crocodile tears.
This move just reeks of a rushed and half-assed atmosphere and thus, it is going to be an uphill climb for the now-Los Angeles Chargers. We saw this past season with the Rams that fans aren't going to be particularly patient with mediocre football, and the Chargers lack the history with the city and the area that the Rams had. I do believe that football can and will work in Los Angeles but you will have a hard time convincing me that the Chargers will be more than second-fiddle here.