04 May 2012

Did Phil Mushnick just say that?

Phil Mushnick, sports columnist for the New York Post, has a reputation for being, well, a dick for what he writes in his columns but today in his widely read 'Equal Time' column when discussing the new uniforms for the Brooklyn Nets (check out their new logo here), he absolutely crossed the line. Here's the column and here are the damning words from Mr. Mushnick.

As long as the Nets are allowing Jay-Z to call their marketing shots - what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new "urban" home - why not have him apply the full Jay-Z treatment?
Why the Brooklyn Nets when they can be the New York N------s? The cheerleaders could be the Brooklyn B----hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!
I could write about how offensive those comments are, how racist they are but I like to think that the people reading this are smart and can easily identify that. What really bothers me is how in the world did the editors of one of the biggest papers in the country go over this column and think that that stuff is okay to publish? And how in the world does a veteran columnist (even a boorish one like Mushnick) put these words together and think they're fine to write? It's just ridiculous.

Maybe trying to identify with Brooklyn is such a bad thing I guess as there are a lot of similarly colored business and establishments in that borough. I wonder if Mushnick has a problem with that.

And here's something ironic about the column, as first noted by Awful Announcing's Joe Lucia. Notice how the title of the column is Don't rely on media to evaluate bad behavior.

I mean, I don't often advocate for people to be fired but his words are just so offensive plus the fact that he is playing the victim about it is just so over the line, quite frankly.

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